Leads and conversion tracking

Leads in ChatPeak

A lead is counted when a person sends a DM after an automation messaged them, in a run that started within the last 7 days. Each run counts at most once. Leads show per automation on the Automations, Overview and Analytics pages and in the flow builder's flow stats.

With the New lead captured email switched on, members get a short summary of new leads. See notification emails.

Measuring sign-ups and sales

Add tracking parameters, for example UTM parameters, to the links in your messages, so your analytics tool can attribute visits and purchases to the automation that sent them. A tag action in the same flow marks the people who received the link.

More on this in what to measure in DM automation.