Conditions and branching
AvailableChecked against the product on September 14, 2026
What a condition checks
| Split by | Holds when |
|---|---|
| Follower status | The person follows your account, or does not, as you choose in Branch Yes when the person. |
| Tag | The contact's tags match the value, with the operator you pick. Separate several tags with commas. |
| Message text | The text matches the value, with the operator you pick. Capital letters and extra spaces do not matter. |
| Operator | Tag | Message text |
|---|---|---|
| Equals | The contact has every tag listed. | The whole text is the value. |
| Contains | One of the contact's tags contains one of the values. | The text contains the value. |
| Does not equal | The contact is missing at least one tag listed. | The text is anything but the value. |
Operators for tags and message text.
Which text and which follower status
- Message text
The comment or DM that started the flow. After a wait for reply step or a pick from options, it is the person's answer instead.
- Follower status
Instagram shares it once the person has messaged your account. Until then, for example for someone who only commented, the No branch runs.
Branches
Connect exactly two steps below the condition. The first connection you draw is Yes, the second is No, and publishing is refused with any other number. To swap them, select a connection and change Followed for.
Tags used here are the ones set by tag actions, added in the inbox or imported with contacts.